Some of the recent projects / briefs I've tackled:
"Rebuilding a Gen Z focused ERG to support learning, new career opportunities, & remote-community building at a multinational CPG company"
Launching a successful ARTD (ready to drink alcohol) brand in one of the fastest growing, yet most cluttered segments the beverage market has ever seen.
"Reimagining an iconic American auto OEM in the age of mobility as a service"
"Reconnecting a lifestyle apparel giant with interest-based youth communities to drive growth with Gen Z"
"Ensuring a tech company's new contact tracing app reached critical mass in key US cities during COVID-19"
"Exploring the future of sugar in chocolate and candy with a leading foods brand"
"Transforming Enterprise Holdings into a leader in mobility"
"Writing a social media playbook for D2C beauty brand's next wave of online sales Consultants"
"A custom dashboard to measure the impact of a sports lifestyle brand's new corporate narrative (among both investors and consumers)"
"Defining whitespace in the burgeoning RTD / on-the-go coffee market for a global f&b distributor via consumer ethnography, market sizing & need spaces"
"Building a healthier product portfolio for a classic beverage brand targeting the next generation of soft-drink consumers"
Client work has been anonymized to ensure confidentiality when appropriate. Thank you for understanding.
The work above represents projects I have worked on at Ogilvy Consulting - each of which comprised a larger team of talented consultants and project managers.